“It expands the market to people who have an occasional need for a point-of-view camera.”Īs for action-cam makers, at least one of them isn’t overly concerned with smartphones cutting into its business. However, “we have seen some ruggedized case-lens combinations for smartphones that allows them to be used as action cameras,” he noted. Those rugged cameras, which typically can be worn on the head for a “first-person” effect, are used by sports enthusiasts to continuously shoot their exploits as skateboarders, skydivers or river rafters.Īction-cam users need accessories and a level of ruggedness largely unavailable to smartphone owners, according to Reticle’s Rubin. Smartphone cameras have cut into the digital camera and camcorder markets in recent times, but one bright spot in the camcorder market has been the action-cam. “Mobile apps give average consumers many more features for their phones’ cameras than they were able to access before.” Good for Camera Industry Instagram’s Hyperlapse is another example of app developers giving smartphone owners features found on expensive camcorders, he added.
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